The Moment
RAISEFASHION x FLUENCY | NYFW CAMPAIGN
A designer creates the look.
A muse brings it to life.
But THE MOMENT—that’s what they create together.
A Digital-First Campaign
The Moment launched the day before RAISEfashion’s NYFW event, THE GALLERY, setting the tone for a week rooted in visibility, storytelling, and access.
In partnership with Fluency, RAISEfashion introduced a digital-first campaign that brought emerging designers to Times Square through large-scale video, photography, and a coordinated content rollout. The campaign extended beyond awareness by making designers’ collections shoppable nationwide, turning fashion week visibility into real opportunity.
From The Moment to THE GALLERY, the week unfolded as a connected narrative — one that reflects RAISEfashion’s ongoing mission to champion emerging designers and create platforms that move the future of fashion forward.
